BY PAM LOBLEY
NOW THAT’S FUNNY
In a new twist on product tie-ins, the clothing retailer Abercrombie and Fitch wants to pay the cast of 'Jersey Shore' NOT to wear their clothing.
Abercrombie does not want their brand to be associated with the Jersey shore folks. They have offered The Situation (Michael Sorrentino) money NOT to wear their clothes. In a statement, the clothier explained, "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."
And, in fact, they have extended their generous payout offer to the entire cast.
One look at the Abercrombie website and you understand their point. They are working really hard to promote an image of waspy, collegiate affluence. Their models are blonde and outdoorsy looking, as if they spent summers at sailing camp before returning to Dartmouth to row crew. They dress like your future dermatologist, not your future nightclub deejay.
As usual, though, the Jersey kids are getting the last laugh here. It just keeps getting better for them. First, they get paid for drunken, sleazy behavior. They get arrested, they catfight, they sleep around – they get raises! Now, they’re getting paid for NOT doing something. We need to talk to Obama and his jobs czar about this: it’s a whole new way to grow the economy. Just pay people not to do stuff.
- Rap stars could pay my mother in law not to listen to their music.
- Purina could pay Michael Vick not to use their dog food.
- Right-Sized Smoothie should pay Governor Christie not to drink their drink.
- Airlines could pay Gerard Depardieu not to travel on their planes.
Since jobs are scarce, and image is everything, I see a whole new industry emerging. I am a preppy middle-aged gal who likes loafers and charm bracelets. I drive slowly and carefully and NEVER text and drive. I could destroy a sports car’s image in a single afternoon on Route 80. Lamborghini, give me a call. For a low, low price, I won’t drive your cars.
Pam Lobley writes the “Now That’s Funny” column. Sign up for her mailing list at www.pamlobley.com.
ALSO BY PAM LOBLEY
Tips for Kim Kardashian as she settles in New Jersey
Mystery of D.B. Cooper lives on despite new evidence
Statue of Liberty closing, but there’s still plenty to see
‘Jersey Shore’ cast is happy to be back from Italy
Sexting, nude photos take down N.J. politician Louis Magazzu
Dunkin’ Donuts ‘extra sugar’ for sex code cracked by N.J. police
Rugby and royalty mingle at wedding of Zara Phillips and Mike Tindall
Tanya Young, wife of Jayson Williams, bringing ‘a shocking experience’ to ‘Basketball Wives’
Less fries, more apples for McDonald's Happy Meal
Psoriasis is so common, even Kim Kardashian has it
Google logo remembers artist on his 113th birthday
The Paleo Diet: Lose weight and eat like a caveman?
Black bear captured in East Brunswick must be looking for love
Avoid Giant Hogweed: Noxious plant can cause blindness
Research: Diet soda sweeteners can make you gain weight
N.J. not in favor of second term for Gov. Christie
TSA stands by pat-down of elderly woman and removal of her diaper
Study: City life can drive you crazy
Sonic the Hedgehog celebrates with special Sega promo
Newsweek’s Best High Schools in America list lacks diversity
Vancouver Riot Kiss captures this era (PHOTO)?
France bans Facebook and Twitter
N.J. prom teen who crashed into hotel room has night to remember
Food pyramid to MyPlate is a step in right direction
N.J. woman injured during graveyard sex
Gov. Christie's expensive helicopter travel is presidential
Medford, N.J. School District charging student teachers to work for free
Newt Gingrich Tiffany’s revelation a cause of ridicule
N.J. school district considering ban on weekend homework
The HCG diet: Being 'pregnant' makes you thinner?
'Go the F**k to Sleep' book goes viral with online PDF
N.J. pension fund desperate for hedge fund returns
'Real Housewives of New Jersey' cast needs a good Swedish woman
Facebook movement works to let James Tate go to prom despite his history of disciplinary issues
Judgment Day: World to end on May 21, according to Doomsday prediction by Harold Camping
Bronx Zoo peacock found dispelling iPhone5 rumors
New Jersey's allergy season in full bloom
Ideas for the perfect Mother's Day gift
Facebook is starting to see a decline
La Salle University hires strippers for ethics symposium
Rutgers wants Springsteen to save them from Snooki sin
New concerns over Facebook depression
April Fool’s Day headlines
Bergen County towns object to PSE&G's ugly solar panel utility poles
N.J. pension funds to take more risk
New Jersey's new fertilizer laws: obey or pay
Can a supermoon cause an earthquake (VIDEO)?
Cappie Pondexter’s Twitter comments can be a lesson on tweeting
Pi Day celebrated
Time change for spring 2011
Ash Wednesday: Hear God's voice over the sound of your snacking
Gasbuddy.com is a great way to find cheap gas
Faith Kroll (PHOTOS): Live sex act exposes Northwestern
Gov. Christie as President: The difference between 'could' and 'should'
How did 'Kurt Douglas' do at the Oscars?
Is President Obama stealing from Governor Chris Christie?
Chris Lee shirtless photo leads N.Y. Congressman to resign, but with raised suspicions
Is there a gay Snooki for ‘Jersey Shore' spinoff?
‘Jersey Shore' leads pack of hit N.J. reality TV shows
NJ school closings: More snow means more snow days
Mid-terms stink at North Hunterdon High School
Yes, Snooki and ‘Jersey Shore' to film in Italy
Coming out of the closet: I'm a mess
Who really owns the New York Jets?
Kansas State University professor loses 27 pounds on Twinkie diet
Are Chinese mothers superior?
N.J. school closings: Snow day tips
Four Horsemen of Downsizing: Newark ending mounted police program
N.J. weather forecast: State is getting more snow!
Snooki wrote a book? It's ‘A Shore Thing'
Now that's funny: Angie's got a bump!
Gov. Christie will not make New Year's resolutions
Christmas photos ... do the kids really look like that?
True confessions — I got bailed out by Fed's Ben Bernanke!
Gov. Paterson wants New Jersey to help pay for repairs to New York's Tappan Zee Bridge
Billboard at the Lincoln Tunnel celebrates atheism
‘Dancing with the Stars' — a spin off?
It's official. Chris Christie might run for president in 2016
‘Real housewives of N.J.' star Teresa Giudice will be back
Who wears the pants in your family?
N.J. dad drops toilet paper from plane while flying over son's school
Jewish Standard caught in the middle on same-sex wedding announcements